It’s easy to look at competitors and think, “Hey, that’s working for them! Maybe I should do the same.” But here’s the truth—swiping someone else’s marketing strategy will never work. Here's why...
Understanding the 'Why' Behind the Success
When you see a business crushing it with a specific marketing tactic, remember: you’re only seeing the tip of the iceberg. The viral TikTok videos, or catchy ad campaigns are the result of extensive research, deep understanding of their target audience, and a lot of trial and error. They know their customers inside and out, and they’ve designed their strategy to speak directly to them.
By copying their approach, you’re missing the critical foundation that makes it work.
Stealing a Losing Strategy
How can you be sure that another business's strategy is truly effective for them? Many companies, especially those with massive marketing budgets, often experiment just to see what sticks. That’s fine for them, but if you are a smaller business, you need to ensure every marketing dollar counts and delivers a return.
Marketing inherently involves trial and error, and not every strategy will be a winner. But at Viva, our mission is to guide you in avoiding those pitfalls from the start.
Your Unique Value Proposition
Every business has its unique value proposition—what sets you apart from the competition. This is your secret sauce, and it’s what your marketing strategy should revolve around. When you steal someone else’s ideas, you dilute your uniqueness and risk becoming just another face in the crowd.
Instead, focus on what makes your business special. Is it your unparalleled customer service? Your innovative product features? Your commitment to sustainability? Highlight these strengths in your marketing efforts, and you’ll attract customers who resonate with your brand’s core values.
It's Okay To Get Inspired
This isn’t to say you can’t draw inspiration from successful campaigns. There’s value in observing and learning from others. But rather than copying, analyze why a particular strategy worked for them and think about how you can apply similar principles in a way that aligns with your goals and audience.
Remember, the businesses you admire didn’t get where they are by following someone else’s playbook—they created their own. And so can you.
We’re here to help you achieve just that. Together, we can craft a winning strategy to elevate your business and bring your vision to life. We’d love to learn more about your goals. Reach out and give us a call!
